Creating Powerful and Professional Website Advertisement
Creation of own Advertisement business is today availible for everyone. It offers very easy and pleasant work while you enjoy your passion, which is represented to the world and additionaly you have an extra cash from it. In present, creation of websites is a question of a few minutes. We’ll look on same basic rules how to create your website, how to choose content and how to profit.
Let’s have a look at it. Here are four points, which are the basic stone for successful website advertisement.
Navigation
- 4 Basic Steps
- Choosing the Right Hosting
- How to Brightly Choose a Name for Your New Domain
- Blogger & WordPress Guides
- Perfect Appearance of your Website
- Monetize your Website By Ads
- Size of your Ads and Basic Color Setup
- Amount of Ad Windows and Their Placement
- Ads Focusing and Its Valuation
- How can you benefit from Affiliate Program?
4 Basic Steps
- The very first step is to decide, which form your web would have. By the word form, we mean either static website, which is formed to continual pages or nowadays very popular blog, which magic lies in active discussion via comments. For me, I vote for blog.
- After the form, you have to decide the topic of your content. On your content depends your future. Content is an allurement for your visitors and gives them the reason to come back later again. If you choose bad topic, your work can be only waste of time! Keep off the very specific topics with too small audience and forbidden content. Thanks to good content, you’ll be linked by another sites what rapidly increase your traffic and profits.
- Now you should think up your website’s title. If you want to help how important is good title, I have an example for you. I bet, that you know Coca Cola, aren’t you? And now imagine, that before you stand two bottles. In both is evidently the same liquid, but on the first one is written Coca Cola and on the second one, for example Trixi. What bottle do you choose to drink from? Coca Cola, don’t you? Be honest, you know what you can except from Coca Cola. You don’t know about Trixi. It isn’t trustworthy. The only trademark Coca Cola is worth 58 billion dollars! What makes trademark, title or brand so valuable? Above all is it how long is the brand on open market and what experience have customers with. Brand, which is on market only a few weeks and even that customers have a good experience with, is the same as Superstar or „someone’s“ looking for Idol. Most of them are in mind of people for a short period of time and after that they fall into the oblivion again. The power of brand increase with time on market and increasing satisfaction of customers with marketing progress in making the brand more „homy“ – the brand turn into daily interest of the customer. We can increase popularity by easy-to-remember title and catchy visual appearance. Brands are very important, because after some time, goods isn’t selled because it is more delicious then the other ones, but because of brand. People know it, trust it. When people trust you, it’s a victory. If you are creating your site’s title, try to use such words, which represent your site’s content in the best possible way. The name of your website then also use as a domain name. Keep reading to get know something about this.
- If you have a form, interesting content and catchy title, you can daringly start with publishing your opinions and ideas. Your next step will be thoughtful marketing. Bad marketing is mostly the reason of failure. You can have the best text on the Earth who ever read, but if no one know about it, it’s useless. With the word “marketing” I mean activity, when you are propagating your website in various ways to public. How to get new visitors? Everybody starts with a website, which has the number of visitor strictly zero. Or one, if we count ourselves. Imagine visitors as cars on a highway. Your website is from view of this metaphor that highway. As every ordinary highway, there are also smaller roads connected. Every road generate some amount of new cars going on the highway. You are trying to get the most smaller roads as possible to drive traffic on your highway to become more and more densed. Every, even the smallest road, is important. The bigger roads, the more traffic. Basic procedure how to gain the smallest roads is writing comments to blogs in your field of interest. Comment some problems, propose your resolution. People must see, that you really know what are you talking about. Next to comments are specialized forums. It is said, that traffic from forums can generate almost 15% of your traffic! That is very big number! Put your website adress into sign, do not put into post. People get feeling, that you are trying to force them to click. The more widest roads are created, when a blogger or a website with higher traffic publish your article with a backlink on your blog. From this reason is good to make the most friends how possible. Making friends is one of conditions to success in online business. You can read more in article 5 Important Skills Requiered for Success. Let them to write about you or write about each other. Co-work is very important and beneficial for both sides. More connections of roads are social networks and YouTube, which can grow into really gigantic roads full of supercars. Use socials networks to show your profile, create a fan group of your page with pools and news. Use YouTube to show your every post also summarized in single video. There are visitors which prefer to read and those, who want to listen and watch. Satisfy them all! You can also make some podcasts, which is only audio content of your posts. Also very useful because you can send it via Apple’s iTunes to share it worldwide! Don’t reject mass media because you think that you are so small opposite their interest. For example, you can use smaller regional newspaper for the first time. When you get more known, you can use bigger newspapers or some tv programme.
These four steps could lead you the right way. It contains the most important stuff I know so far. Do not brake any of these rules. Primarily don’t forget the example about highway.
Choosing the Right Hosting
The next possible problems, which can occur, is selection, where to store your website or blog. You have two options. Either you can use free hosting or paid hosting. Paid hosting takes effect of much more professionality and what is more important, search engines give priority them before free hostings. Free hosting bases on fact, that is for free. It’s very good place where to start learning the rules of online advertisement and webpage building. But in present are paid hostings so cheap, that everyone can afford it. My advice is to invest into your own domain name and hosting space. You can have your own host space for only a few dollars and advantages are big. If you have up to now no experience with website building, you should prefer free hosting, just for the try. You must find out how it all works together, before you pay for something. For your inspiration, I’ll show you some places where to start from.
I recommend to use these paid hostings :
Excellent hosting with UNLIMITED disk space, monthly bandwith, emails and SQL databases. They also offer free domain name! Webhostingpad received many awards as Budget hosting. If you buy hosting for three years, you have one month only for $1,99! (2/$2.75, 1/$4,75).
HostGator is one of the world’s top 10 largest web hosting companies with more than 2,200,000 hosted domains. Every web hosting plan comes with a 45 day money back guarantee, 99.9% uptime guarantee, Google Adwords $50 bonus, support every possible service.
If you are still not experienced enough, then you can use some free hostings to practice. For bloggers is very good to start with Blogger.
With hosting you will face new problems. First, you have to choose your domain name. What is that?
How to Brightly Choose a Name for Your New Domain
Together with questions of choosing the hosting, here comes the domain name. Domain name is an internet adress, which represents adress of your site. Every visitor, which wants to access your site, must type or click on your adress. The domain name is in form http://www.businessdolphin.com/. You, as a creator of website, have to decide two things – first and second domain level name.
To help you understand, here is a picture what you need.
Picking a Second Level Name for Your Domain Adress
Choosing your domain name is nearly related to your brand or title, under which you present your website. Because of that, it’s the best to choose you domain name same, as your brand or title. Bad situation can happen, while your thoughtful name is unavailible. In this case, you have to choose another one, but beware, it has to be still also the same as your brand or title. You should formulize it into very similar form. People must know, that when they type this text into adress area of their browsers, that it reconnect them very probably on your site.
Beware of :
- Long names
- Too much words
- Not matching words with your brand or title
- Try to do not put before each word symbol “-” (business-dolphin)
Adresses with words separated by lines (“-”) are generally less valuable. It can in principle influence its price.
Picking a First Level Name for Your Domain Adress
Even when some potential visitors know the name of your company or your site and they had ever been on your site before, they still couldn’t be sure in the name of your first level domain. The most known first level domain names are .com, .us, .org and .net. But outside the United states exist much, much more of these names. And that’s our problem. Your visitors are all over the world and use many of these names. When they don’t know your first level domain name, they guess. Mostly they write .com, so when you choose your name, try to choose .com also. It helps your site a lot. Also when your country of interest are United states you should reserve your second level domain name under .us.
Blogger & Wordpress Guides
In this section we will focus on appearance of your site and search engine optimalization. For better orientation you must choose, what topic will suit you better.
Find out at Complete Blogspot Setup and SEO Guide how to create your own blog on Blogger with complete setup.
Blogger or Blogspot is free blog hosting with very friendly user interface and workplace. It’s directly connected with Google account. I really recommend it for beginners.
Find out here how to create your own website with wordpress and complete setup.
Wordpress is a CMS (Content Management System), which helps you to build a website without knowledge of programming languages just by drop-n-click. I recommend for own site.
These two options are the most frequent and are absolutely sufficient for common use. For those, who have never had any website or blog I recommend to start on free hosting service. But there is the third option. You can create your own website by yourself. You would have to learn programming languages such as HTML, CSS, PHP and MySQL. A lot of materials is on the Internet. I’m not going to write about site creation, it’s very wide topic and it’s not purpose of this blog.
Advantage of own sites are in uniqueness and absolutely freedom in designing. It obtain also with free web templates, but there pays off only smaller adjustments. It isn’t so good to learn how to create your own website and after first failure give it up. You should think in such way, when your work will be effective. You have to distribute your time cleverly, time is the most valuable commodity ever!
“Your time is the most valuable commodity you will ever have!”
So, continue here for Blogger complete setup or Here for Wordpress complete setup.
Perfect Appearance of your Website
First impression, like in real world, is decisive. On the Internet is so large rivalry, that you must hold visitor’s interest to keep him! You can’t afford to lose not even one visitor. Maybe that this visitor is a man, who makes your website very famous.
Site’s Attractivity Points
- Simplicity
- Elegance
- The less colors, the better
- Less graphic, more text
- Catchy homepage
- English language or option to choose language
In present you can find very good looking site graphic (template) even for free. Most of them do not reach breathtaking quality though, but you can find exceptions. Very usefull is to look for paid templates, which aren’t so expensive and there is much higher chance to find your one.
You can look for some templates here :
Monetize your Website By Ads
We are coming to the part, because of the most of bloggers start. And mostly, where they also end. You know, write about something only for money is cheap. For example, I really enjoy to write about business, because I love the business world. Because I’m young, I still haven’t finished even the college and never had full-time job, I started to do, what I’m able to. Many adults underestimate young people. But sometimes, even chicken can teach a hen. Who is doing something with interest, the one is good at it. No matter what age he or she is. That little soul speech have to show you, that everyone can write interesting and valuable information, which can serve to others. And serving to others should be rewarded. If you aren’t to go to play on charity. It’s all about the same song. Write about things, you enjoy. Have your own opinion and stand for it. If you are writing a text about something you know nothing, just copy and paste, people will recognize it. You must be unique! Even if there were thousands of articles about the same topic, write your own, with your own opinions and solutions. Don’t think, that you never find enough readers. There is thousands of readers on one active webmaster or blogger. But beware, never forget about your marketing duty. Without it, you’ll never have more than twenty visitors a day. The bigger market you will own, the better. People must heard about you. They don’t need to know you, but they must heard. Bigger market namely means bigger potential of profit.
Let’s have a look at kinds of Advertisement. We can’t say, which one is more effective, because it function is individual. It distinguish website from website.
Basic separation of Website Advertisement :
- Text
- Image
Text Ads must hold visitor’s interest. Nobody click on topic about what know nothing. Sometimes is even better to don’t rely on automatic ads choosing system, better is to choose your own – precisely aimed.
Image ads are better for younger audience, but they even catch eyes of the adults. You should try both version on your site to realise, which variation is better.
- Try out, which variation serve you better (text or image ads)
- Adapt colors of your text ads to your site’s image, ads have to catch, but don’t be so eccentric
Size of your Ads and Basic Color Setup
The bigger hoarding, the better. Of course, bigger hoarding takes on much of space on your site. You should keep on mind, that too much ads doesn’t look good. Ads filled websites are rated as spam. You should avoid this mark. From this reason, you should place your ads so, that it will fit into your site’s design. Put yourself into visitor’s place. They want content they need, not ads. If you will serve ads, no one will ever read your site or blog. Firstly, serve content and afterward the ads. Professional looking website hold not even reader’s interest, but also of experts. They are also very important. Most of the reading experts have their own site and if they admit, that your content is contribution for their site, they will publish your article. Remember of building the highway. Experts never link sites which look like spam. Nobody wants to pact with bad webmasters or spammers. Back to sizes. The best is simplicity with light breath of elegance. Hard graphic is good maybe for promotions or big companies, not for websites with a lot of content. You are focused on text. Be elegant and simultaneously creative. Remember the article 5 Important Skills Requiered for Success? That’s what I’m talking about.
- Experiment with sizes
- Choose those, which fit your site’s design
If you are using text ads, remove their border line. Ad with border is too deliminated against the site’s layout. Visitor see immediately, that the ad isn’t part of your information. This is psychological effect and it’s better to don’t underestimate it. After borders we should continue with colors. It is said, that the best effect brings that color, which your background have. When you aren’t highlighting your ads with shiny colors, you have to place them wisely. It’s good to try these two options on your site.
- Give border no color
- Set your ad’s color as well as your layout’s color
or
- Customize your ad windows into opposite colors
Amount of Ad Windows and Their Placement
The amount of Ads on one site is related to size of ads. You can never have too much ads and not so little, that visitor hardly notice. You should also keep in mind fact, that your ad provider have some rules. For example maximum number of ads per page. Always put you ads on places where is visitor mostly looking at. These places could be menu, posts, sidebars, inside the text. It doesn’t pays off to place ads on places where is nobody looking. As well isn’t good to place ads on upper part of your homepage. This place is viewed by all visitors and at this point is decided if your visitor leave or stay.
- Don’t prefer ads before content
Ads Focusing and Its Valuation
If possible, try make your ads focused on topics what are you writing about. For example I own an Fitness site where I publish articles about gaining muscles. What type of ads will fit there the best? I bet, that Food supplements. You have to focus on stuff, what could your visitor want. Hardly will visitor who is interested in car tunning buy a lipstick, don’t you think? Give him new blazing neons and voilá, you got new customer!
Ads pricing can be :
- reward for click-through
- reward for item sale
- reward for lead (registration)
- reward for calling some phone number
- etc. new options are increasing day by day
In present are mostly used click-through ads and affilite programs. What is affiliate program we discuss later. Here again pays fact of experimentation. Try different ads to compare which one is more profitable in month horizon. The true is, that there are website which can profit only from click-through ads and websites which profit only from affiliate programs.
If you are choosing ads alone, choose those, which are related to your site’s content. Your ad should also brings to visitor some benefit.
Few options to choose your click-through ad system :
Google Adsense
Yahoo! Publisher
How can you benefit from Affiliate Program?
Affiliate is an advertise program which is used for partnership between an advertiser and a publisher. You, as a publisher, have to publish the advertiser’s ads on your webpage. If a visitor click on the publisher’s ad and register or buy something etc. then you have a pretension on profit’s percentages. This system is much more potential for profit than click ads. Not only because of high percentage share, but also if you promote something you personally like and people trust you, then they also buy it because they trust, that it really works, if you say that. People don’t trust to ads, but they trust to other people who have showed them, that he is trustworthy. This shows you, that you should personalise your site as much as possible.
“Personalising your site have an effect of trust.”
So, when to choose Affiliate programs? For my person I can say, that use them additionally to the pay per click ads. Choose nice animated banners which catch your visitor’s eyes but still think about the elegance and professionality.
Here are some Affiliate Programs which can be useful :
As a overall Affiliate system you can use :
With best regards,
Jan.
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